The most important technology that is shaping the Media and Publishing Industry is Artificial Intelligence, Geo-targeted customer specific context whether in the physician’s office, the pharmacy, or in a patient’s living room or gym is a proven way to promote business through that drive awareness and growth.
In this blog I am going to introduce about Rocket Fuel. it a programmatic media buying app that bids on individual ad impressions in real-time to display one specific ad to one customer in one specific context.
Key features of Rocket Fuel are
The app starts by creating target segments and then setting up tactics for each segment. It then refines the customer model to meet budget, campaign objective and to scale towards act-alike. Rocket Fuel offers real-time campaign insights, consumer insights and creative insights.
Prerequistes are Drupal website Rocket module -> install and enter the Rocket Fuel credentials like Account ID, Action ID, Domain and other theme related settings.
In this blog I am going to introduce about Rocket Fuel. it a programmatic media buying app that bids on individual ad impressions in real-time to display one specific ad to one customer in one specific context.
Key features of Rocket Fuel are
- Big Data analysis
- Unique algorithms
- Tailored solutions
- Data scientists for all your questions
- Timely and contextual retargeting
- Multi-channel and multi-device
- Access over 300 exchange sellers
- Access large premium publishers
- 2.7 billion proprietary consumer profiles
- Artificial Intelligence technology
- Cross-channel synchronization
- Deep audience insights
- Identify highly qualified audience
- Direct response & branding campaigns
- Ads in 100+ countries
- Millions of data points
- Real-time bidding on ad impressions
- Continually refine customer model
- Prescriptive targeting
- Audience Accelerators for publishers and networks
The app starts by creating target segments and then setting up tactics for each segment. It then refines the customer model to meet budget, campaign objective and to scale towards act-alike. Rocket Fuel offers real-time campaign insights, consumer insights and creative insights.
Prerequistes are Drupal website Rocket module -> install and enter the Rocket Fuel credentials like Account ID, Action ID, Domain and other theme related settings.
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